I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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The GPS Girl Sings Her Heart Out, Taking Us On A Little Drive

Karen Jacobsen, The GPS Girl on stage at the launch of her new album at Joe's Pub in New York.

Only a week after arriving in New York City, in May 2012, I shared an elevator with The GPS Girl where she helped me find my way to my first AWNY networking event. Little did I know, that Karen Jacobsen is very good at giving directions - she is The GPS Girl and the voice of Australian Karen in millions of GPS units worldwide, and now also the Ausralian female voice in Siri on your iPhone or iPod Touch. This makes her an incredible well recognised voice artist, but as you will discover, she does so much more.

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National Burger Day - Five Teammates at Five Guys


Celebrating National Burger Day at Five Guys in New York.

You know you are in America when they honor the humble hamburger with National Burger Day! To celebrate my team members and I headed down to notable burger chain, Five Guys for lunch. Five Guys has been frying up some of the best burgers in America since 1986 (that's almost as long as I have been alive!) and many a man considers himself a Five Guys-fanatic!

Why? I'm actually not sure. I like them, they make a decent burger, but when it comes down to the divide between Team Five Guys and Team Shake Shack, I am Shake Shack all the way!

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Spring Rain Falling Soft on Central Park

Spring rain, falling on the south east corner of The Pond in Central Park, New York.

The warm sunshine of Memorial Day faded quickly with grey skies and soft rain covering New York today. This picture was taken from the south-east corner of Central Park, overlooking The Pond.

What do you like to do on rainy days?



Spring Fling


And a bird overhead
sang Follow.
And a bird to the right
sang Here.
And the arch of the leaves
was hollow.
And the meaning of
May was clear.
- A.C. Swinburne

Hyacinths and daffodils bloom in the spring at Herald Square in New York City, May 2013.


After living in the Big Apple for one whole year, I have now experienced four complete seasons - and trust me they are very different from the sub-tropical (Brisbane/Rockhampton) and temperate (Sydney) climates I am used to in Australia.

I fitted right in during summer; I was fascinated by the leaves fall during autumn; and the novelty of snow got me through my first northern hemisphere winter (it was tougher than I expected!).

But if you ask me what my favourite season is in New York, it would have to be spring.

The poem and photo above help me describe the joy. Brilliant, clear sunshine; crisp, fragrant air, avenues bustling and alive with blooms; with the friendly song and chatter of birds playing amongst the leaves.

Sure, there have been some chilly days and some rainy days, but overall, May has been a very necessary, not to mention absolutely delightful wake from my dark winter slumber.

And the the best thing about spring? It means a glorious summer is right around the corner!

Spring flowers in bloom outside the Ace Hotel in NoMad.

Tulips in bloom at the New York Public Library. 

Wherever you are, what's your favourite season?


Going Global: Producing the International Business Opportunities Conference

One of my favourite projects while Marketing Manager at NYER was producing the International Business Opportunities Conference on December 12, 2012. In it's third year, the conference was developing a reputation as the event for business owners in the New York tri-state area to attend if they were currently or considering doing business overseas.

Check out the highlights here:

I really wanted to take what had been a growing and successful event and make it even better. With over 300 registrations, and 230 attendees, it definitely was the biggest International Business Opportunities Conference yet!

My role touched almost every part of the conference, I assisted in recruiting speakers, marketed the event, managed registrations and event staff, co-ordinated partner organisations in the Resource Pavillion and worked closely with vendors.

What a blast!


My First: Marketing Award Win


Tarley Jordan (centre) receives the Mercedes-Benz Asia/Pacific 2010 Star Award for Marketing Excellence from Managing Director Horst von Sanden (left) and General Manager of Marketing, Gavin Allen (right).

Want to know the best thing about my first marketing award win?

It’s not the trophy, although I do admire the design with the Mercedes-Benz star elegantly sitting in the mould, front and centre.  It’s not the trip I won to Hawaii, although drinking Mai Tai’s on the beach at sunset with my best friend was a pretty awesome way to celebrate. It’s not even getting up on stage at the awards ceremony, although that was surreal.

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