About

I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Monday
Feb182013

Going Global: Producing the International Business Opportunities Conference

One of my favourite projects while Marketing Manager at NYER was producing the International Business Opportunities Conference on December 12, 2012. In it's third year, the conference was developing a reputation as the event for business owners in the New York tri-state area to attend if they were currently or considering doing business overseas.

Check out the highlights here:

I really wanted to take what had been a growing and successful event and make it even better. With over 300 registrations, and 230 attendees, it definitely was the biggest International Business Opportunities Conference yet!

My role touched almost every part of the conference, I assisted in recruiting speakers, marketed the event, managed registrations and event staff, co-ordinated partner organisations in the Resource Pavillion and worked closely with vendors.

What a blast!

Wednesday
Jan302013

My First: Marketing Award Win

 

Tarley Jordan (centre) receives the Mercedes-Benz Asia/Pacific 2010 Star Award for Marketing Excellence from Managing Director Horst von Sanden (left) and General Manager of Marketing, Gavin Allen (right).

Want to know the best thing about my first marketing award win?

It’s not the trophy, although I do admire the design with the Mercedes-Benz star elegantly sitting in the mould, front and centre.  It’s not the trip I won to Hawaii, although drinking Mai Tai’s on the beach at sunset with my best friend was a pretty awesome way to celebrate. It’s not even getting up on stage at the awards ceremony, although that was surreal.

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Monday
Dec312012

Toasting to the New Year with snow & Icewine

It’s New Years Eve in Canada, there is snow on the ground and the fireplace is burning. It's a very different experience to what I am used to in Australia - with the sun, sand, and fireworks over Sydney Harbour - but I've already started toasting to the New Year in my winter wonderland. To go with the seasonal theme, my drink of choice tonight is a local product from the Niagara region where I’m staying –Icewine.

The Icewine that I am sampling is the Wayne Gretzky Estates 2005 No. 99 Icewine Vidal, which won the 2009 Ontario Wine Award Gold Medal.

I’m no wine critic so here’s what Arta Ghanbari had to say:

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Monday
Dec312012

Getting acquainted with Tim Horton - a Canadian hero

I had heard that Canadian's love their Timmies (Tim Hortons) and that it was somewhat of a cultural icon but I didn't understand what all the fuss was about. So while I was north of the border, I thought I should find out.

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Sunday
Dec232012

Enjoying the Holiday Season in New York

My first "real" northern hemisphere "Fraser Fir" Christmas tree.

It's true, New York does Christmas really well. I have always loved Christmas, but experiencing the holidays in the northern hemisphere has really brought it to life.

All the words in the carols finally make sense - I do feel like I am "walking in a winter wonderland" and I really was "dreaming of a white Christmas" with every Christmas card I wrote.

Even better, hardly anyone settles for an articifical tree, when the real pine trees look and smell amazing and there are street vendors selling them on the sidewalk.

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Sunday
Dec092012

My first: Thanksgiving

Some of the Americans I’ve spoken to recently are surprised to learn that this year was the first time I have ever celebrated Thanksgiving. In turn, I am a little surprised to learn that Americans think Australians celebrate an U.S. holiday commemorating a feast between colonists and Native Americans...but moving right along!

My first Thanksgiving in New York (2012) was an unusually warm and sunny fall day - perfect for viewing the Macy's Thanksgiving Parade. We caught the end of it and it was a great teaser to encourage me to again next year. Pure magic.

Strolling through midtown I stopped at Bryant Park, one of my favourite places in Manhattan where I discovered The Holiday Shops. It was easy to spend a couple of hours exploring and watching the ice skaters at Citipond. The Holiday Shops are very stylish seasonal markets in gorgeous little glass houses filled to the brim with gift ideas. If you have time, stop by Sabon for a complimentary hand scrub using their divine products from the Dead Sea. And while you’re wandering, sip a decadent hot Italian Milk Chocolate from the bald man who knows his chocolate, Max Brenner. You’ll regret it if you don’t!

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