I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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3 myths of Social Media

Thinking about taking the plunge into social media?

A 2011 Sensis Social Media report found that in Australia only 14% of small businesses and 25% of medium-sized businesses have a social media presence. So if your not on there yet, chances are you’re thinking about it.

Everyday more and more businesses are rushing to get amongst the next big social network. Before you do, read our my guide on the 3 myths of social media.

It’s designed to give practical advice on how to bridge the gap between having an army of fans to rival Lady Gaga and the reality of putting in the hours to ensure your business remains relevant and respected.

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The secrets of blogging: 5 tips nabbed from Chris Brogan at Blogworld New York 2012

The first session I went to at Blogworld New York 2012, was Chris Brogan’s keynote at the end of Day 1, titled “Power Up Your Blog: Lessons Learned Over 11 Years of Blogging” and I was impressed. It was a fantastic session to start with.

First, let me introduce Chris Brogan. You might remember I mentioned Chris in an earlier blog post, as the guy who started blogging in 1998 back when it was called journalling. He continues to blog at www.chrisbrogan.com and is President of Human Business Works. He’s also become a social media expert and has recently authored a book about Google+ for Business.

Here’s the 5 best blogging tips I nabbed directly from Chris’s keynote speech:

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Blogworld New York 5-7 June 2012: an overview

Being in New York has opened up some amazing opportunites - one of which was being able to attend Blogworld NYC, held 5-7 June 2012. Held over 3 days, this conference and exhibition featured the best minds in new media, social media and all forms of digital word of mouth from around the world.

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CASE STUDY: Random Acts of Kindness uni essay

"Take what you need" Random Acts of Kindness poster, as seen in Forest Hills, Queens, New York. 2012.

Not long after I arrived in New York, I came across this cute poster in the neighbourhood of Forest Hills, Queens.

It's been a while since I have seen or received a Random Act of Kindness (RAK) message, and it was a nostalgic moment for me.

Believe it or not when I was studying my Bachelor of Business at the University of Technology, Sydney I used the Random Acts of Kindness ideas as a key part of a PR assignment for the US Consultate. Poetic, considering I am currently in the United States and seeing gorgeous RAK messages.  

So, let’s rewind the clock to 2003, where" student Tarley" is in a PR Strategies class and need to create and justify a PR campaign for a fabricated idea of our choice. My lecturer had a PR contact at the Sydney United States Consulate's Office of Public Affairs who was happy to help and it was around the 2nd anniversary of 9/11 - so my campaign seeds were planted.

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New York, New York

Images: (l-r) Empire State Building, Street Art in Red Hook, Rockefeller Plaza, Freedom Tower

Well here I am in the Big Apple. It has been 3 weeks since I landed and although I initially struggled with the cross-continental jet lag, I have hit the ground running meeting lot's of wonderful people and seeing all of the iconic New York sights (and some not so iconic). Here's how I have been travelling so far....

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Saying goodbye...and brand stories.

Since my last post I have quit my fantastic job at Morrisons, packed up my life into teeny tiny little boxes and it has become common knowledge that I am moving to the Big Apple.


Today happens to be my last day in the office, so I am saying goodbye to all of my co-workers, business contacts, and my beloved smart. I've been driving this little cutie for over 2 years, and I didn't realise how attached I was to it, until today I had to say goodbye. It has always interested me the relationship people develop with their cars. For a lot of people, a car is not just a mode of transport.

I have seen this especially highlighted during my time at Morrisons and working on the Mercedes-Benz brand where customers have been dreaming about the moment they can own their very own Mercedes for a long time. In some cases, since they were a child.

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