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I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in B2B (3)

Saturday
Aug092014

4 big ideas from the 2014 Content 2 Conversion conference

Earlier this year I attended the Content 2 Conversion conference in New York City to get the buzz on content marketing and lead generation. It’s not often you get to take a day out of the office to mingle with the best content marketers in the business (cue Pam Didner from Intel, Lee Odin from TopRank and Jacky Saayman from Open Text, winner of two Killer Content awards) and eavesdrop on how to drive greater lead generation from content.

Here are the four big ideas I took away with me:

1. Repurpose, Reuse, Refresh.

A whitepaper or webinar is a huge undertaking on their own. They are meaty, lengthy, and rich in depth and detail. But once published it it would be a waste to leave them in their static, stand alone form, waiting for downloads.

Click to read more ...

Thursday
Aug082013

CASE STUDY: Producing New York's Small Business Awards

Earlier this week NYER announced the 2013 finalists for the Small Business Awards - the only program that recognizes entrepreneurs and business owners in the New York and tri-state area.

When I was Marketing Manager at NYER, the 2012 Small Business Awards was one of my first big projects, and I really was thrown in the deep end, joining just 2 months before the gala awards ceremony! The case study summarizes my involvement in this fantastic program.

For a taste of the energy and comraderie that fills the room of the gala award ceremony, take a squiz at this highlights reel from the event I produced on October 10 2012, in Manhattan, which is referred to by many as "the networking event of the year".

Click to read more ...

Monday
Feb182013

Going Global: Producing the International Business Opportunities Conference

One of my favourite projects while Marketing Manager at NYER was producing the International Business Opportunities Conference on December 12, 2012. In it's third year, the conference was developing a reputation as the event for business owners in the New York tri-state area to attend if they were currently or considering doing business overseas.

Check out the highlights here:

I really wanted to take what had been a growing and successful event and make it even better. With over 300 registrations, and 230 attendees, it definitely was the biggest International Business Opportunities Conference yet!

My role touched almost every part of the conference, I assisted in recruiting speakers, marketed the event, managed registrations and event staff, co-ordinated partner organisations in the Resource Pavillion and worked closely with vendors.

What a blast!