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I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Brand (1)

Thursday
Apr192012

Saying goodbye...and brand stories.

Since my last post I have quit my fantastic job at Morrisons, packed up my life into teeny tiny little boxes and it has become common knowledge that I am moving to the Big Apple.

 

Today happens to be my last day in the office, so I am saying goodbye to all of my co-workers, business contacts, and my beloved smart. I've been driving this little cutie for over 2 years, and I didn't realise how attached I was to it, until today I had to say goodbye. It has always interested me the relationship people develop with their cars. For a lot of people, a car is not just a mode of transport.

I have seen this especially highlighted during my time at Morrisons and working on the Mercedes-Benz brand where customers have been dreaming about the moment they can own their very own Mercedes for a long time. In some cases, since they were a child.

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