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I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Content Marketing (1)

Saturday
Aug092014

4 big ideas from the 2014 Content 2 Conversion conference

Earlier this year I attended the Content 2 Conversion conference in New York City to get the buzz on content marketing and lead generation. It’s not often you get to take a day out of the office to mingle with the best content marketers in the business (cue Pam Didner from Intel, Lee Odin from TopRank and Jacky Saayman from Open Text, winner of two Killer Content awards) and eavesdrop on how to drive greater lead generation from content.

Here are the four big ideas I took away with me:

1. Repurpose, Reuse, Refresh.

A whitepaper or webinar is a huge undertaking on their own. They are meaty, lengthy, and rich in depth and detail. But once published it it would be a waste to leave them in their static, stand alone form, waiting for downloads.

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