Wednesday
Jun202012
CASE STUDY: Creating a campaign around a unique event.
tarleyj Posted on Wednesday, June 20, 2012 at 2:20PM I’m a big fan of creating an event or an experience specifically to engage customers and meet business objectives.
Late in 2010, whilst I was Marketing Manager at Morrisons Mercedes-Benz, we needed to sell a lot of luxury cars in a short space of time. From here, I developed a marketing campaign centred around a unique event, which not only exceeded all business objectives, but won me an Australian best practice marketing award (2010 Mercedes-Benz Australia/Pacific Star Award for Marketing Excellence) and a trip to Hawaii for its results - more on that in another post!
Project: AMG Sales Event
Client: Morrisons
Brand: Mercedes-Benz
Year: 2010
Role: Marketing Manager, Morrisons
