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I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Email Marketing (2)

Thursday
Aug082013

CASE STUDY: Producing New York's Small Business Awards

Earlier this week NYER announced the 2013 finalists for the Small Business Awards - the only program that recognizes entrepreneurs and business owners in the New York and tri-state area.

When I was Marketing Manager at NYER, the 2012 Small Business Awards was one of my first big projects, and I really was thrown in the deep end, joining just 2 months before the gala awards ceremony! The case study summarizes my involvement in this fantastic program.

For a taste of the energy and comraderie that fills the room of the gala award ceremony, take a squiz at this highlights reel from the event I produced on October 10 2012, in Manhattan, which is referred to by many as "the networking event of the year".

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Wednesday
Oct312012

CASE STUDY: Creating a campaign around a unique event.

I’m a big fan of creating an event or an experience specifically to engage customers and meet business objectives.

Late in 2010, whilst I was Marketing Manager at Morrisons Mercedes-Benz, we needed to sell a lot of luxury cars in a short space of time. From here, I developed a marketing campaign centred around a unique event, which not only exceeded all business objectives, but won me an Australian best practice marketing award (2010 Mercedes-Benz Australia/Pacific Star Award for Marketing Excellence) and a trip to Hawaii for its results - more on that in another post!

Project: AMG Sales Event
Client: Morrisons
Brand: Mercedes-Benz
Year: 2010
Role: Marketing Manager, Morrisons 

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