I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Marketing (8)


[VIDEO] Let Technology Do The Heavy Lifting For You: Tips for Internal Comms, Digital Signage and Intranet Management

In my role as Global Marketing Communciations Director at Piksel, I was responsible for all internal communications, and the launch of a new initiative called Popsikel TV. Popsikel TV was Piksel's intranet, Popsikel, brought to life in each office via an internal communications specific digital signage system.

Here I speak with the team at Thoughtfarmer about why it was important to leverage technology to bring Popiskel and Popsikel TV together:


Using digital signage for internal communications

There are so many reasons why you would want to add digital signage to your internal communication strategy. At Piksel, we were looking for a better way to connect with our employees outside the confines of the intranet and email. 

But when you work in a small team, it can be a headache to wrap your mind around the extra admin work, double handling of data and on-screen content for many different systems.

That's why at Piksel, I worked to let technology do the heavy lifting for me. We didn't have the resources to curate and produce new content specifically for our new 24/7 internal TV channel, and we were already in a great rhythm of creating content for our Intranet. So, we made the most of our small internal communications team and streamlined our processes and resources.

My mantra: upload once, publish to many screens

I recommend that when you are looking to implement a global internal communications digital signage system, it's important that you look for technology platforms that work together so you can upload once, and publish to many screens. You might have hundreds or even thousands of screens to think about, and many different systems and platforms in the middle. Whether those screens are the personal computer screens of your employees or the digital signage screens in your offices worldwide.

Do you manage a digital signage system for your employees?

I'd love to hear what works for you. Share your story in the comments.


4 big ideas from the 2014 Content 2 Conversion conference

Earlier this year I attended the Content 2 Conversion conference in New York City to get the buzz on content marketing and lead generation. It’s not often you get to take a day out of the office to mingle with the best content marketers in the business (cue Pam Didner from Intel, Lee Odin from TopRank and Jacky Saayman from Open Text, winner of two Killer Content awards) and eavesdrop on how to drive greater lead generation from content.

Here are the four big ideas I took away with me:

1. Repurpose, Reuse, Refresh.

A whitepaper or webinar is a huge undertaking on their own. They are meaty, lengthy, and rich in depth and detail. But once published it it would be a waste to leave them in their static, stand alone form, waiting for downloads.

Click to read more ...


CASE STUDY: Producing New York's Small Business Awards

Earlier this week NYER announced the 2013 finalists for the Small Business Awards - the only program that recognizes entrepreneurs and business owners in the New York and tri-state area.

When I was Marketing Manager at NYER, the 2012 Small Business Awards was one of my first big projects, and I really was thrown in the deep end, joining just 2 months before the gala awards ceremony! The case study summarizes my involvement in this fantastic program.

For a taste of the energy and comraderie that fills the room of the gala award ceremony, take a squiz at this highlights reel from the event I produced on October 10 2012, in Manhattan, which is referred to by many as "the networking event of the year".

Click to read more ...


Going Global: Producing the International Business Opportunities Conference

One of my favourite projects while Marketing Manager at NYER was producing the International Business Opportunities Conference on December 12, 2012. In it's third year, the conference was developing a reputation as the event for business owners in the New York tri-state area to attend if they were currently or considering doing business overseas.

Check out the highlights here:

I really wanted to take what had been a growing and successful event and make it even better. With over 300 registrations, and 230 attendees, it definitely was the biggest International Business Opportunities Conference yet!

My role touched almost every part of the conference, I assisted in recruiting speakers, marketed the event, managed registrations and event staff, co-ordinated partner organisations in the Resource Pavillion and worked closely with vendors.

What a blast!


My First: Marketing Award Win


Tarley Jordan (centre) receives the Mercedes-Benz Asia/Pacific 2010 Star Award for Marketing Excellence from Managing Director Horst von Sanden (left) and General Manager of Marketing, Gavin Allen (right).

Want to know the best thing about my first marketing award win?

It’s not the trophy, although I do admire the design with the Mercedes-Benz star elegantly sitting in the mould, front and centre.  It’s not the trip I won to Hawaii, although drinking Mai Tai’s on the beach at sunset with my best friend was a pretty awesome way to celebrate. It’s not even getting up on stage at the awards ceremony, although that was surreal.

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CASE STUDY: Creating a campaign around a unique event.

I’m a big fan of creating an event or an experience specifically to engage customers and meet business objectives.

Late in 2010, whilst I was Marketing Manager at Morrisons Mercedes-Benz, we needed to sell a lot of luxury cars in a short space of time. From here, I developed a marketing campaign centred around a unique event, which not only exceeded all business objectives, but won me an Australian best practice marketing award (2010 Mercedes-Benz Australia/Pacific Star Award for Marketing Excellence) and a trip to Hawaii for its results - more on that in another post!

Project: AMG Sales Event
Client: Morrisons
Brand: Mercedes-Benz
Year: 2010
Role: Marketing Manager, Morrisons 

Click to read more ...