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I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Marketing (7)

Saturday
Aug092014

4 big ideas from the 2014 Content 2 Conversion conference

Earlier this year I attended the Content 2 Conversion conference in New York City to get the buzz on content marketing and lead generation. It’s not often you get to take a day out of the office to mingle with the best content marketers in the business (cue Pam Didner from Intel, Lee Odin from TopRank and Jacky Saayman from Open Text, winner of two Killer Content awards) and eavesdrop on how to drive greater lead generation from content.

Here are the four big ideas I took away with me:

1. Repurpose, Reuse, Refresh.

A whitepaper or webinar is a huge undertaking on their own. They are meaty, lengthy, and rich in depth and detail. But once published it it would be a waste to leave them in their static, stand alone form, waiting for downloads.

Click to read more ...

Thursday
Aug082013

CASE STUDY: Producing New York's Small Business Awards

Earlier this week NYER announced the 2013 finalists for the Small Business Awards - the only program that recognizes entrepreneurs and business owners in the New York and tri-state area.

When I was Marketing Manager at NYER, the 2012 Small Business Awards was one of my first big projects, and I really was thrown in the deep end, joining just 2 months before the gala awards ceremony! The case study summarizes my involvement in this fantastic program.

For a taste of the energy and comraderie that fills the room of the gala award ceremony, take a squiz at this highlights reel from the event I produced on October 10 2012, in Manhattan, which is referred to by many as "the networking event of the year".

Click to read more ...

Monday
Feb182013

Going Global: Producing the International Business Opportunities Conference

One of my favourite projects while Marketing Manager at NYER was producing the International Business Opportunities Conference on December 12, 2012. In it's third year, the conference was developing a reputation as the event for business owners in the New York tri-state area to attend if they were currently or considering doing business overseas.

Check out the highlights here:

I really wanted to take what had been a growing and successful event and make it even better. With over 300 registrations, and 230 attendees, it definitely was the biggest International Business Opportunities Conference yet!

My role touched almost every part of the conference, I assisted in recruiting speakers, marketed the event, managed registrations and event staff, co-ordinated partner organisations in the Resource Pavillion and worked closely with vendors.

What a blast!

Wednesday
Jan302013

My First: Marketing Award Win

 

Tarley Jordan (centre) receives the Mercedes-Benz Asia/Pacific 2010 Star Award for Marketing Excellence from Managing Director Horst von Sanden (left) and General Manager of Marketing, Gavin Allen (right).

Want to know the best thing about my first marketing award win?

It’s not the trophy, although I do admire the design with the Mercedes-Benz star elegantly sitting in the mould, front and centre.  It’s not the trip I won to Hawaii, although drinking Mai Tai’s on the beach at sunset with my best friend was a pretty awesome way to celebrate. It’s not even getting up on stage at the awards ceremony, although that was surreal.

Click to read more ...

Wednesday
Oct312012

CASE STUDY: Creating a campaign around a unique event.

I’m a big fan of creating an event or an experience specifically to engage customers and meet business objectives.

Late in 2010, whilst I was Marketing Manager at Morrisons Mercedes-Benz, we needed to sell a lot of luxury cars in a short space of time. From here, I developed a marketing campaign centred around a unique event, which not only exceeded all business objectives, but won me an Australian best practice marketing award (2010 Mercedes-Benz Australia/Pacific Star Award for Marketing Excellence) and a trip to Hawaii for its results - more on that in another post!

Project: AMG Sales Event
Client: Morrisons
Brand: Mercedes-Benz
Year: 2010
Role: Marketing Manager, Morrisons 

Click to read more ...

Thursday
Aug022012

3 myths of Social Media

Thinking about taking the plunge into social media?

A 2011 Sensis Social Media report found that in Australia only 14% of small businesses and 25% of medium-sized businesses have a social media presence. So if your not on there yet, chances are you’re thinking about it.

Everyday more and more businesses are rushing to get amongst the next big social network. Before you do, read our my guide on the 3 myths of social media.

It’s designed to give practical advice on how to bridge the gap between having an army of fans to rival Lady Gaga and the reality of putting in the hours to ensure your business remains relevant and respected.

Click to read more ...