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I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Mercedes-Benz (3)

Wednesday
Jan302013

My First: Marketing Award Win

 

Tarley Jordan (centre) receives the Mercedes-Benz Asia/Pacific 2010 Star Award for Marketing Excellence from Managing Director Horst von Sanden (left) and General Manager of Marketing, Gavin Allen (right).

Want to know the best thing about my first marketing award win?

It’s not the trophy, although I do admire the design with the Mercedes-Benz star elegantly sitting in the mould, front and centre.  It’s not the trip I won to Hawaii, although drinking Mai Tai’s on the beach at sunset with my best friend was a pretty awesome way to celebrate. It’s not even getting up on stage at the awards ceremony, although that was surreal.

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Wednesday
Oct312012

CASE STUDY: Creating a campaign around a unique event.

I’m a big fan of creating an event or an experience specifically to engage customers and meet business objectives.

Late in 2010, whilst I was Marketing Manager at Morrisons Mercedes-Benz, we needed to sell a lot of luxury cars in a short space of time. From here, I developed a marketing campaign centred around a unique event, which not only exceeded all business objectives, but won me an Australian best practice marketing award (2010 Mercedes-Benz Australia/Pacific Star Award for Marketing Excellence) and a trip to Hawaii for its results - more on that in another post!

Project: AMG Sales Event
Client: Morrisons
Brand: Mercedes-Benz
Year: 2010
Role: Marketing Manager, Morrisons 

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Thursday
Apr192012

Saying goodbye...and brand stories.

Since my last post I have quit my fantastic job at Morrisons, packed up my life into teeny tiny little boxes and it has become common knowledge that I am moving to the Big Apple.

 

Today happens to be my last day in the office, so I am saying goodbye to all of my co-workers, business contacts, and my beloved smart. I've been driving this little cutie for over 2 years, and I didn't realise how attached I was to it, until today I had to say goodbye. It has always interested me the relationship people develop with their cars. For a lot of people, a car is not just a mode of transport.

I have seen this especially highlighted during my time at Morrisons and working on the Mercedes-Benz brand where customers have been dreaming about the moment they can own their very own Mercedes for a long time. In some cases, since they were a child.

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