I'm an Aussie who moved to New York for love. Join me as I work my way through all my other loves: Travel, Food, Experiences, Art, Fun, Life, Stationery, Design with a dash of Marketing.

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Entries in Strategy (2)


CASE STUDY: Random Acts of Kindness uni essay

"Take what you need" Random Acts of Kindness poster, as seen in Forest Hills, Queens, New York. 2012.

Not long after I arrived in New York, I came across this cute poster in the neighbourhood of Forest Hills, Queens.

It's been a while since I have seen or received a Random Act of Kindness (RAK) message, and it was a nostalgic moment for me.

Believe it or not when I was studying my Bachelor of Business at the University of Technology, Sydney I used the Random Acts of Kindness ideas as a key part of a PR assignment for the US Consultate. Poetic, considering I am currently in the United States and seeing gorgeous RAK messages.  

So, let’s rewind the clock to 2003, where" student Tarley" is in a PR Strategies class and need to create and justify a PR campaign for a fabricated idea of our choice. My lecturer had a PR contact at the Sydney United States Consulate's Office of Public Affairs who was happy to help and it was around the 2nd anniversary of 9/11 - so my campaign seeds were planted.

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Saying goodbye...and brand stories.

Since my last post I have quit my fantastic job at Morrisons, packed up my life into teeny tiny little boxes and it has become common knowledge that I am moving to the Big Apple.


Today happens to be my last day in the office, so I am saying goodbye to all of my co-workers, business contacts, and my beloved smart. I've been driving this little cutie for over 2 years, and I didn't realise how attached I was to it, until today I had to say goodbye. It has always interested me the relationship people develop with their cars. For a lot of people, a car is not just a mode of transport.

I have seen this especially highlighted during my time at Morrisons and working on the Mercedes-Benz brand where customers have been dreaming about the moment they can own their very own Mercedes for a long time. In some cases, since they were a child.

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